FREE REPORT… 10 reasons why your business needs a Social Media Manager now
Social Media
Social media is a new way to use the web. It’s a trendy term to describe a new kind of mass media. It involves both listening, and talking. It’s about being there for friends as well as engaging strangers. It’s all done on a daily basis by thousands of people in your town. Be under no illusion…it’s where the people are. And it’s definitely NOT just for kids.
Sell kitchen products? You can bet your core customers are on Twitter or Facebook right now, this minute, sharing recipes, asking for advice on new products and yes, complaining about brands like yours.
How about a service? Say you’re a lawyer or a dentist. Your clients are online today – people in your area - letting their followers and friends know about their upcoming trip to your office probably before your assistant even pens the appointment in your diary.
If you were on Twitter and had 100 followers and sent out a marketing message or special offer, and 10 of the people following you retweeted your message to their 100 followers, your marketing message or special offer will have gone out to 1100 people! The benefits and potential business from this are immense, when's the last time you were able to broadcast to this many people in one go?
Imagine if 20 or 30 people retweeted your message...
Think of the increased traffic and potential business that could be sent to your website from just 1 update on Twitter or Facebook. Or the new connections that could be made on LinkedIn to people and businesses which otherwise you'd have no way of reaching or never knew you existed.
The examples of how social media and business are converging online are almost endless. The point of all these examples is as visible as an elephant in a goldfish bowl: ignore these people and your business will suffer. Immensely over time. Your choice, the only one you have right now, frankly, is to engage these people on their turf, to meet them where they gather. And if you want to get ahead, you’d better do it fast.
